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MDPI is a publisher of peer-reviewed, open access journals since its establishment in 1996.

MDPI is a publisher of peer-reviewed, open access journals since its establishment in 1996.

MDPI is a publisher of peer-reviewed, open access journals since its establishment in 1996.

MDPI is a publisher of peer-reviewed, open access journals since its establishment in 1996.

MDPI is a publisher of peer-reviewed, open access journals since its establishment in 1996.

We examine the press representation of monk parakeets (Myiopsitta monachus) and their population management in Madrid city. To do this, we analyze mentions of this species in six Spanish newspapers for the case of Madrid. We apply a mixed methodology composed of framing, text analysis, and sentiment analysis. This multi-method approach allows us to further examine the framing and word choice of the newspapers, concluding that the press representation of monk parakeets has been biased and non-ethically led. We discuss this outcome by proposing a media representation guided by non-speciesist ethical framings and avoiding the objectification of nonhuman animals.